MOD4_D1D2Never, ever, ever feed someone a “sandwich.” Don’t book-end your critique with compliments. It sounds insincere and risks diluting your message. Instead, separate your negative commentary from your praise, and don’t hedge.
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MOD4_D4D5People under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brands. Our research has shown that the volume of tweets targeted at brands and their Twitter service handles, for example, has grown 2.5x in the past two years.
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